The 2034 Portal
A Saudi Cultural Destination at the FIFA World Cup 2026
Atlanta is known for its Southern hospitality, a city built on welcoming others with warmth, generosity, and grace. Saudi Arabia shares this same foundation through traditions like the majlis, the offering of qahwa, and a deep belief that every guest’s comfort matters. Few cultures in the world value hospitality in such a meaningful way. This creates a unique opportunity to bring the American South and the Kingdom together, while honoring Saudi Arabia as the 2034 host nation and marking the beginning of its eight-year journey on American soil.
We are developing a dedicated Saudi cultural destination in Atlanta for a major global sporting moment in 2026, a premium, hospitality-led experience designed for Saudi and international visitors during a defining period.
This will be a multi-day, immersive experience leading up to a marquee international match on June 21. Saudi House will remain open through the conclusion of the match, offering a continuous and elevated environment where guests can gather, celebrate, and connect.
Our approach is intentional. Rather than creating a general fan experience, we are designing a space specifically for a Saudi audience. Every detail will reflect cultural identity, hospitality standards, and expectations for premium experiences abroad.
Nexus is especially inspired by Saudi Arabia’s rapid progress in technology and engineering and the role innovation plays in shaping its future. This vision will be fully integrated into the Saudi House experience, allowing guests to engage not only with the richness of Saudi culture but also with the forward-looking perspective that defines the Kingdom today.
This is more than an event. It is a curated environment that brings together culture, entertainment, and high-end hospitality. Guests will experience a thoughtful blend of Southern and Saudi hospitality, creating a welcoming and memorable atmosphere at every touchpoint.
We are working with a select group of partners who understand the value of this audience and want to help shape an experience that reflects it.
We welcome the opportunity to connect and explore how you can participate as a financial partner, strategic advisor, or sponsor.